Monday, November 05, 2012

Looking for Diamond Jewelry? Make it Yellow

The common moniker “diamonds are forever” still holds true but they should have been a little more specific. White diamond prices have continued to soar which brought a change in consumer diamond buying habits and it has led to color. Leading the pack in colored diamond sales is the yellow canary diamond. “For consumers who wanted to stay with diamonds, moving across to yellow diamonds was an affordable option said Olivier Reza, a French jewelry designer…”(WSJ)

To understand the new found popularity of yellow diamonds you don’t have to look too far into popular culture. The celebrated and famous have been showcasing exquisite yellow diamonds for years most notoriously Marilyn Monroe. It was Heidi Klum’s yellow diamond engagement ring that really re-introduced it to the masses. “Yellow diamonds were long seen as either rarities served for royalty or, worse, low-quality cousins of white diamonds…”(WSJ)

The demand for yellow diamonds has surely risen but the thing that makes them so sought  after now is their rarity at its highest grading. The yellow color in diamonds is caused by nitrogen replacing carbon atoms in the diamond’s structure. “According to a color-grading scale for diamonds from the GIA, or Gemological Institute of America: Colorless, or “white,” diamonds range from those which are colorless to the naked eye, graded from D to J, to faintly colored yellow-colored stones, graded from K to Z and seen as lower-quality colorless diamonds”(WSJ)

Once a diamond’s yellow color reaches a certain saturation it increasingly becomes more and more valuable. The scale goes from: Fancy Light Yellow, Fancy Yellow, Fancy Intense Yellow and Fancy Vivid Yellow. There is only one fancy yellow diamond for every 10,000 white diamonds in the world. The high end jewelers in Paris Cartier, Van Cleef & Arpels and Bulgari, have not been shy in showcasing there new yellow diamond items.  U.S based Signet Jewelers also has started showcasing jewelry with yellow diamonds. The important question now is with the holidays coming closer are you going to go white or yellow?


Source: Wall Street Journal "The New Color of Luxury:Yellow"


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