Friday, March 12, 2010

Buying Diamonds Online

The first step anyone should take when buying diamonds is educating themselves on diamonds. Knowing about diamonds and what to look for will make it easier for you to pick out the best diamond for your taste and your budget. Take a look at our Diamond Education page to get a crash course in diamonds.

Decide what type of diamond you want: the carat size, cut, color, and clarity. You might also want to think about shape.

There are many advantages when buying from estate jewelers. Normally, diamond buyers have to buy rough diamonds from places like Africa. They have to spend money getting the diamonds cut, polished, possibly certifying them. They end up selling their end product high above cost.

Estate jewelers operate differently. We buy diamonds from the public, mounted and loose, already cut and polished. Estate jewelers, like Gray & Sons, take the diamonds and jewelry and fix any problems in-house with our own jewelers and gemologist. If they need to be certified, we send them out to GIA. There is no middle man involved. This makes it possible for us to sell our jewelry and diamonds at a much lower costs than other retailers do.

You can shop online and through the phone with the peace of mind that Gray & Sons provides! We’ve been in business for 30 years and are accredited by the Better Business Bureau with an A+ rating. All our diamonds are certified. We have a 10 day, no questions asked, return policy so you can be absolutely sure it’s the PERFECT diamond for you.

ALL the diamonds we own are in-stock and ready for pick-up or delivery. We examine ALL our diamonds by our in-house gemologist, and we offer our diamonds to you as we would to our own family!

You should also be aware of how to care for your diamonds after your purchase. You should always make sure that your jewelry is separated. Not only can your diamond be scratched by another diamond, but your diamond can scratch other stones and metals. You should have your diamond professionally cleaned a couple times a year, but in between these you can clean your diamond with mild detergent and water, rinse off with fresh water, and dry it with your complimentary Gray & Sons polishing cloth provided with every purchase. Never clean around the sink, but if you must, make sure the plug is in!