Thursday, January 13, 2005

The Power of Color

I finally saw one of those new 50th Anniversary Rolex Submariners with the green bezel. The most amazing thing though is that it is just like the black bezel Submariner but retails for $2,000 more from Rolex. That's some expensive ink! Now green is my favorite color so I will agree that it should sell for more, but $2,000 is a good chunk of money. Aftermarket inserts are selling on Ebay for less that $100. But even with the $6,250 suggested retail the thing is selling. It's all about the marketing and branding right?

Here are some colors that didn't make the cut for the 50th Anniversary of the Submariner:






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