Monday, December 17, 2007

Tiffany & Co staging the ultimate 4th quarter comeback.

Where have they been all these years? Tiffany & Co., one of the world's leading jewelry designers who has been on the front edge of style for 170 years is not a major player in the watch game. Their watch sales account for less than 3 percent of their gross. An astute observer might say that with the meteoric rise in the popularity of fine Swiss watches over the last decade Tiffany has not just dropped the ball, they have been sipping champagne in the jacuzzi while the game rages on the field.
Enter Swatch Group, the largest mass producer of fine timepieces on the planet. With a recent agreement Tiffany and Swatch have jumped into bed together for 20 years, and the competition better watch out. The new company will be called Tiffany Watches, but will be wholly owned by Swatch Group, with design and marketing shared between the two. How long will it take to achieve a respectable market share? ...Time will tell.
For more details, check out this article.


Anonymous Rich said...

If they can manage to sell more watches and keep their jewelry sales up then I'm sure the manufacturer of all those little blue boxes will be happy.

December 17, 2007 6:17 PM  

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