Some advice for beginners

Grabbed this from an interview with Zenith President & CEO Thierry Nataf in the Sept/Oct issue of Watch Aficionado:

Watch Aficionado: What advice would you offer to first-time luxury watch buyers?

Thierry Nataf: Believe in your instincts, try on the watch, and if you feel as if it has always belonged to you, then buy it. If it is a Zenith watch, even better.

Mr. Nataf follows a rule that all good CEO's should know: Plug your product at every oppotunity.